Hello.

Lance, Fabulance, has always been immersed in the creative space, carving out a distinctive path in social marketing, art direction, and branding. Currently serving as VP, Creative and Content at Getaway House, Lance is a dynamic leader with a talent for storytelling that propels world-class brands to new heights.

With over 16 years of experience, Lance excels in crafting digital-first strategies that span all forms of media—social, paid campaigns, email marketing, and site design. His expertise lies in understanding consumer behavior and translating insights into innovative, high-impact campaigns that not only lift brand awareness but build thriving communities and drive significant business growth.

Having previously contributed to the evolution of the Coach brand's global social channels, Lance continues to expand his creative influence across platforms. Whether it’s leading social-first campaigns or orchestrating full-funnel digital strategies, his creative vision knows no bounds.

Now based in New York City, Lance is driven by a passion for color, light fonts, and—of course—his love for candy circus peanuts.