See it. Feel it. Hear it. That is, the making of authentic American leather craftsmanship. Sound on for some #ASMR to introduce #TheCoachOriginals, a special collection of vintage and new, archive-inspired Coach bags. In just under 10 hours we filmed 10 shorts that were edited into over 100 deliverables. These videos attracted over a million views.
Creative Direction: Lance Gorton
Director/Editor: Zach Jopling
Production: Alanna Hernando
Production: Suite Spot
Stylist: Adrienne Herbert