Bringing these unique handbags to life—literally. From initial concept to video direction, the vision was to infuse personality into each bag, making them playful characters that could resonate with our audience. Through animation, vibrant storytelling, and creative direction, we transformed the Coachies from simple accessories into living, breathing icons of fun and style. The result was an unforgettable campaign that merged fashion and whimsy, capturing attention across social and digital platforms.

Creative Direction: Lance Gorton