Concept and Creative Direction for Valentine’s Day, Getaway House launched a first-of-its-kind campaign showcasing the magic of escape through the eyes of influencers. With two couples and a Galentine’s Day friend group, each traveling to a different Getaway location, we captured the authentic joy of reconnecting with loved ones in nature. The campaign highlighted the fun, relaxing vibe of a Getaway retreat, making it the perfect backdrop for love, friendship, and unforgettable memories. Something tells us love is in the air, and there's no better way to celebrate than by grabbing your person (or your best friends) and getting away.

Concept and Creative Direction: Lance Gorton
Photographer: Eric Morales
Videographer: Zachary Thomas Cedarholm

For Thanksgiving, I concepted and directed a Friendsgiving campaign that brought the celebration to nature. The vision was to capture the warmth and connection of friends gathering in the outdoors, cooking together, and sharing moments around the campfire. Through a thoughtfully directed shoot, we highlighted the beauty of escaping to a cozy cabin, creating a fresh take on Friendsgiving that combines the joy of friendship with the peacefulness of nature.

Concept and Creative Direction: Lance Gorton
Photographer: Bryan Tarnowski
Videographer: Zachary Thomas Cedarholm