As the lead on Coach's Pride campaigns since 2019, I focused on creating authentic narratives that balanced community representation with product promotion. In 2019, before the launch of an official collection, I developed campaigns that spoke directly to the LGBTQ+ community. Each year, I built on this foundation, ensuring that every campaign reflected the ethos "by the community, for the community," while finding the right harmony between celebrating pride and showcasing Coach’s products. This approach strengthened the narrative and deepened the connection with the community over time.
2019 Fifty Years Proud Pride Campaign
Concept and Creative Direction: Lance Gorton
Director: Kevin Calero
Campaign Direction: Ranaverse
Casting: Jill Demling & Jack MIzrahi
Styling: Chis Campbell
Hair: Yusef
Makeup: Jacen Bowman & Tiffany The Artist
Production: 19th & Park
Choreographer: Tanisha Scott
Talent: @battybih, @kya.azeen, @fullout_royale, @martigcummings, @__swaqqu__, @shernitasofly
Soundtrack: Gloria Gaynor - I Will Survive, Loose Joints - Is it All over my face, Crystal Waters - 100% Pure Love, Peaches - I U SHE, Byrell The Great - I Will Survive (Remix)
2021 Pride is Where You Find It campaign
Creative Direction: Lance Gorton
Director: TK
Campaign Direction: Ranaverse
Talent: TK
Production: Alanna Hernando, Megan Loop
2020 We C You Pride Campaign
Creative Direction: Lance Gorton
Director: Christelle de Castro
Campaign Direction: Ranaverse
Talent: Kim Petras, Bob the Drag Queen, Ace Jahdae, Sinia Braxton, Rickey Thompson, Mia Martinez, Nar Rokh, Ochan Ogak, Masami and Laura.
Production: Alanna Hernando, Megan Loop
